Company Introduction:

Mala specializes in offering eco-friendly, natural candles made from soy wax. Their products are marketed with a focus on sustainability, minimalistic design, and high-quality fragrances. The brand emphasizes clean-burning candles that are free from toxins and are designed to create a serene atmosphere. They appeal to environmentally conscious consumers who value sustainable living and aesthetics.

Targeting:

Our ICP (Ideal Customer Profile) were stores that were selling candles and similar products:

- Grocery stores
- Spas
- Boutiques
- Flower shops

Company size: 1-50 employees
Location: United States, Canada

Target job titles: CEO, Owner, Store Manager, Manager

Our Numbers:

We targeted every company with 3-step email campaigns:

• Calls scheduled: 53

• Time frame: 7 months

• Deals closed : 18

• Revenue generated: $120K - $150K

• Best results: Boutiques

Software Stack:

• Instantly.ai

• Google Workspace

• Namecheap

• Neverbounce

• Apollo.io

• Google Maps scraper