When you’re building a B2B outbound engine, choosing the right tools isn’t just about adding more software—it’s about optimizing for efficiency, data hygiene, and deliverability. Two of the most talked-about platforms in the LinkedIn + prospecting space are Wiza and Expandi, but they serve very different purposes. 

Overview of Wiza

Wiza is fundamentally a data-extraction and enrichment tool designed to turn LinkedIn Sales Navigator searches into clean, contactable lists. It doesn’t automate outreach; instead, it helps you gather verified emails and phone numbers, reducing the manual grind of scraping LinkedIn and cleaning up data. It integrates into your CRM, supports CSV exports, and validates contact info so your outbound campaigns start with high-quality leads.

Some of its core strengths:

• Accurate email enrichment (and phone, in higher tiers)

• Seamless LinkedIn Sales Navigator integration

• Verification to help reduce bounce and increase deliverability

• Team features and analytics when you're scaling prospecting across users

Overview of Expandi

Expandi, on the other hand, is a LinkedIn outreach automation platform. Where Wiza is about data, Expandi is about action. It’s built to run automated, multi-step LinkedIn campaigns—connection requests, messaging, follow-ups—while mimicking human behavior to keep your account safe.

Key capabilities:

• Automates connection requests, messages, and follow-up sequences

• Supports multichannel outreach (LinkedIn + email)

• Smart scheduling, auto warm-up, and daily limit controls to mitigate LinkedIn risk

• Detailed analytics and if/then logic for campaign flows

• Agency-level support and multi-account management

Feature Comparison

Want to get more out of these tools? Let our team help you build a stack that actually converts.

Pricing Analysis

Wiza Pricing

• Free — $0/month: includes 20 emails and 5 phone numbers per user.

• Starter — $49/month per user: 100 emails/month, 20 phone numbers, team analytics.

• Email Plan — $83/month per user (or $99 if billed monthly): unlimited emails, $0.35 per phone number, up to 30,000 exports/year.

• Email + Phone Plan — $166/month per user (or $199 monthly): unlimited emails & phone numbers, plus team analytics.

• Team Plan — From $399/month (billed annually): 3+ users, unlimited credits, CRM integrations, advanced fields, API access, dedicated success manager.
  
  
  

Expandi Pricing

• Business Plan — $99 per LinkedIn account / month ($79 / month per account annually).

• Custom / Agency Plan — Pricing available on request; supports 10+ accounts, roles, white-labeling, advanced reporting.
  
  

Detailed Feature Analysis

1. Safety & Compliance
   
   
   

   • Wiza: Because it’s not automating actions, the risk of LinkedIn restrictions is minimal. You’re simply extracting data.

     
     

   • Expandi: Built with safety mechanisms—auto warm-up, human-like delays, smart daily limits—to reduce detection risk.
     
     
     

2. Scalability
   
   
   

   • Wiza: Scales in terms of data volume. As your team grows, you can upgrade to the Team plan, use API, and bulk-export.

     
     

   • Expandi: Scales in terms of outreach. You can run an unlimited number of campaigns, support multi-step sequences, and manage multiple LinkedIn accounts (especially on agency plans).
     
     
     

3. Personalization
   
   
   

   • Wiza: Focuses on providing clean, enriched data. Personalization happens in your outreach tool, not in Wiza itself.

     
     

   • Expandi: Highly customizable messaging—supports variables, if/then logic, and multiple campaign types. On top of that, you can personalize messages with images or GIFs.
     
     
     

4. Analytics & Reporting
   
   
   

   • Wiza: Analytics revolves around the data extraction process — how many leads exported, fields enriched, etc.

     
     

   • Expandi: Provides real-time metrics on campaign performance, such as connection rates, reply rates, follow-up success, and campaign conversion paths.
     
     

Final Verdict: Which Platform is for Who

• Choose Wiza if…
  
  
  

  • Your primary need is clean, verified contact data (emails, phone numbers) rather than automation.

  • You’re building prospect lists via LinkedIn Sales Navigator for use in your existing email outreach tool or CRM.

  • You want to minimize bounce rate by using validated emails.

  • You don’t need to run automated LinkedIn campaigns — you already have a separate outreach system.
    
    
    

• Choose Expandi if…
  
  
  

  • You want to automate LinkedIn outreach (connection requests, messages, follow-ups).

  • You run multi-step, personalized campaigns and want logic-based sequences (if/then flows).

  • You’re concerned about LinkedIn safety and need built-in warm-up, rate-limiting, and human-like behavior.

  • You manage multiple LinkedIn accounts or run outreach for clients (agency use case).
    
    

Conclusion

In the world of B2B outbound, Wiza and Expandi aren’t direct competitors so much as complementary tools—they sit at different points in the outbound pipeline. Wiza handles the heavy lifting of pulling high-quality contact data out of LinkedIn, while Expandi executes scalable, automated outreach.

Your decision should depend on what stage your outbound process is in:

• If data hygiene and lead list quality are your bottleneck, Wiza is likely going to give you the biggest lift. You can start exploring it here.

• If outreach volume, personalization, and campaign automation are what you’re optimizing for, then Expandi is the better bet. You can take a closer look here.

Sometimes the smartest stack is both: use Wiza to build your list, then plug that list into Expandi to run your LinkedIn sequences. But even on their own, each tool serves a distinct, valuable purpose in a sales organization—or an agency—looking to scale smarter.

Want expert guidance on Wiza, Expandi, or your entire stack? Book a free consultation with us today!