Finding the right tool for sales prospecting can shift gears in your outbound strategy more than any silver bullet email template or CRM tweak ever could. When it comes down to it, what drives results isn’t just bells and whistles — it’s how well the platform blends powerful automation, accurate lead sourcing, and user-friendly workflows to accelerate real pipeline growth. 

Two strong opponents in this space are Instantly and Wiza, each bringing a unique flavor to helping you connect with the right prospects at scale. 

Overview of Instantly

Instantly is a cold email software with a sharp focus on automation and deliverability. What sets Instantly apart is its robust email warmup system, unlimited email accounts, and AI-driven lead verification baked within its platform. This isn’t just about blasting emails — it’s about smart outreach with inbox rotation, deliverability dashboards, and deep CRM integrations to keep your pipeline moving. Instantly’s lead finder further nails accuracy by verifying lead data in-house rather than relying solely on third-party services. This approach gives users real-time confidence that their contact info won’t bounce.

Overview of Wiza

Wiza specializes in LinkedIn prospecting and lead generation by scraping real-time, verified contact data from LinkedIn Sales Navigator and converting it into clean, actionable email lists. Its strength lies in simplifying lead capture directly from LinkedIn, enriched with company and prospect data, and seamless export options to CRMs and marketing platforms. Wiza’s toolset is designed for speed and accuracy with bulk exports, advanced search filters, and live data verification to eliminate guesswork in B2B sales outreach.

Feature Comparison

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Pricing Analysis

Instantly pricing tiers (monthly, with annual discounts available):

• Growth Plan: ~$37 per month — Suitable for low-volume outreach.

• Hypergrowth Plan: ~$97 per month — Unlimited sending accounts, AI personalization, inbox testing.

• Custom Agency Pricing: For multi-user enterprise setups with dedicated support.

Pricing revolves around email volume rather than seats, making it predictable for scaling agencies.

Wiza pricing (monthly and annual):

• Free — $0/month: includes 20 emails and 5 phone numbers per user.

• Starter — $49/month per user: 100 emails/month, 20 phone numbers, team analytics.

• Email Plan — $83/month per user (or $99 if billed monthly): unlimited emails, $0.35 per phone number, up to 30,000 exports/year.

• Email + Phone Plan — $166/month per user (or $199 monthly): unlimited emails & phone numbers, plus team analytics.

• Team Plan — From $399/month (billed annually): 3+ users, unlimited credits, CRM integrations, advanced fields, API access, dedicated success manager.

  
  

Detailed Feature Analysis

Lead Sourcing and Verification

Instantly’s AI-driven lead finder ensures lead accuracy by verifying directly in their system, minimizing bounce rates. This gives greater control and trust over lead quality without being tethered to LinkedIn-specific data. 

Wiza, on the other hand, leverages LinkedIn Sales Navigator’s large, verified professional database and enhances it with real-time email and phone verification, making it a powerhouse for LinkedIn-heavy prospecting teams.

Campaign and Email Deliverability

Instantly shines with its email warmup automation and inbox rotation, which increases the chances of your emails landing in the main inbox instead of spam folders. Its deliverability dashboard gives continuous insights, making campaign optimizations smart and data-driven. 

Wiza does not provide native campaign management but focuses on lead export and verification, assuming you will use other tools for outreach.

CRM and Workflow Integration

Both platforms integrate smoothly with popular CRMs. Instantly includes a built-in CRM that helps manage and analyze leads within the platform, which is handy for keeping all outreach and lead data unified. 

Wiza feeds clean, enriched leads into multiple CRMs and marketing platforms but relies on external tools for campaign execution.

Usability and Team Features

Instantly offers unlimited email accounts and team members, making it scalable for agencies or larger sales teams. 

Wiza’s strengths lie in team collaboration on lead lists and exporting large volumes, especially for LinkedIn-centric sales pros. 

Both platforms offer intuitive interfaces with solid support, yet Instantly’s AI enhancements provide an extra layer of ease and automation.

Final Verdict: Which Platform Is For Who?

• Choose Instantly if:

  
  

  • You want an all-in-one cold emailing tool with advanced deliverability features.

  • Inbox health and sender reputation are crucial to your outreach success.

  • You need built-in lead finding and CRM integration within the same platform.

  • Your team requires unlimited user access and email accounts without added cost.

    
    

• Choose Wiza if:

  
  

  • LinkedIn is your primary source for prospecting and lead data.

  • You need quick and accurate lead scraping directly from LinkedIn Sales Navigator.

  • You prefer exporting leads to external CRMs and outreach tools for specialized campaign management.

  • You want flexible credit-based pricing with easy scaling and roll-over.

Conclusion

Choosing between Instantly and Wiza ultimately comes down to how your team prospects and where your strongest opportunities come from. If you want an all-in-one cold email engine with powerful deliverability, automation, and built-in lead finding, then Instantly is the platform you’ll want to explore first — you can start here.

If your outreach relies heavily on LinkedIn Sales Navigator and you want fast, verified, enriched contacts pulled straight from LinkedIn, then Wiza is the smarter choice — start exploring it here.

And if you’re still unsure which tool fits your workflow, your pipeline goals, or your tech stack, we can help you choose the right setup, customize your outbound strategy, and get you fully optimized for scale.