When it comes to scaling outbound sales, the right tool can make the difference between a stagnant pipeline and a flood of qualified meetings. Apollo.io and Wiza are both heavy hitters in the B2B prospecting space, but they approach the challenge in fundamentally different ways. Apollo.io is a full-stack sales intelligence and engagement platform, while Wiza is laser-focused on LinkedIn-driven lead extraction and enrichment.

Let’s break down how each platform delivers value and where they excel.

Overview of Apollo.io

Apollo.io is a comprehensive sales intelligence platform that combines lead generation, contact enrichment, email outreach, and analytics in one place. With a database of over 210 million contacts, Apollo.io enables teams to build, enrich, and engage with prospects directly within the platform. Its standout features include AI-powered sequence writing, advanced automation, A/B testing, and real-time dashboards for campaign performance. Apollo.io also offers integrations with major CRMs and supports direct outreach via email and phone, making it a true end-to-end solution for sales teams.

Overview of Wiza

Wiza is a specialized tool for LinkedIn prospecting, designed to extract verified contact data directly from LinkedIn Sales Navigator. It excels at quickly building clean, enriched prospect lists with real-time email and phone verification. Wiza’s strength lies in its simplicity and speed: users can export leads to their CRM or outreach tool of choice, making it ideal for teams that want to source high-quality leads from LinkedIn and manage campaigns elsewhere. Wiza’s credit-based pricing and flexible export options make it a favorite for LinkedIn-centric sales teams.

Feature Comparison

Want to use Apollo.io, Wiza, or both—but the right way? We help B2B teams set up, optimize, and scale smarter. 

Pricing Analysis

Apollo.io pricing (per user, monthly):

• Free Plan: $0 — Basic access with limited email credits, Chrome extension, basic filtering.

• Basic: $49 — Adds buying intent data, job change alerts, advanced filtering.

• Professional: $79–99 — Adds AI writing assistance, dialer, A/B testing, uncapped email sends.

• Organization: $119–149 (min 3 users) — Advanced admin controls, call transcripts, custom reports, API access.

Apollo offers annual plans with ~20% discounts. Credits limit data pulls and mobile number views which can constrain high-volume users.

Wiza pricing (credit-based, monthly/annual):

• Free — $0/month: includes 20 emails and 5 phone numbers per user.

• Starter — $49/month per user: 100 emails/month, 20 phone numbers, team analytics.

• Email Plan — $83/month per user (or $99 if billed monthly): unlimited emails, $0.35 per phone number, up to 30,000 exports/year.

• Email + Phone Plan — $166/month per user (or $199 monthly): unlimited emails & phone numbers, plus team analytics.

• Team Plan — From $399/month (billed annually): 3+ users, unlimited credits, CRM integrations, advanced fields, API access, dedicated success manager.

Detailed Feature Analysis

Lead Sourcing and Enrichment

Apollo.io’s massive database and AI-powered enrichment allow teams to build and qualify leads without relying solely on LinkedIn. Its advanced filters and company lookalikes help identify high-fit prospects, while real-time enrichment keeps contact data accurate.

Wiza, by contrast, specializes in LinkedIn-driven lead extraction, offering real-time verification and enrichment for LinkedIn contacts. This makes Wiza ideal for teams whose primary prospecting channel is LinkedIn.

Outreach and Automation

Apollo.io stands out with its built-in email and phone outreach, advanced automation, and A/B testing. Teams can run and optimize campaigns directly within the platform, reducing the need for external tools. 

Wiza does not offer native outreach or automation; instead, it focuses on exporting clean, enriched leads for use in other platforms.

CRM and Workflow Integration

Both platforms integrate with major CRMs, but Apollo.io’s deeper workflow automation and admin controls make it better suited for larger teams or those needing advanced permissions and reporting. 

Wiza’s export-first approach is perfect for teams that want to manage outreach in their preferred CRM or email tool.

Usability and Team Features

Apollo.io’s interface is intuitive, with real-time dashboards and advanced analytics for campaign performance. Its team features include admin controls, permissions, and custom reporting. 

Wiza’s interface is user-friendly, with a focus on quick lead export and team collaboration for lead lists.

Final Verdict: Which Platform Is For Who?

• Choose Apollo.io if:

  
  

  • You want an all-in-one sales intelligence and engagement platform.

  • Your team needs built-in email and phone outreach, automation, and advanced analytics.

  • You rely on a broad contact database and AI-powered enrichment.

  • You need advanced team features and admin controls.

    
    

• Choose Wiza if:

  
  

  • LinkedIn is your primary source for prospecting and lead data.

  • You prefer exporting leads to external CRMs and outreach tools for specialized campaign management.

  • You want quick, accurate lead scraping and enrichment from LinkedIn Sales Navigator.

  • You need flexible credit-based pricing with easy scaling and roll-over.

Conclusion

Apollo.io and Wiza both deliver powerful solutions for B2B sales teams, but their strengths cater to different workflows. Apollo.io is the go-to for teams seeking a comprehensive, all-in-one platform with advanced automation and analytics. Wiza is the ideal choice for LinkedIn-centric sales pros who want a streamlined, export-first approach to lead generation

If you want to dive into Apollo.io’s all-in-one capabilities, access it here.
If Wiza’s targeted LinkedIn scraping fits your prospecting style more, explore it here.

And if you're a B2B company looking to scale smarter, we’ll help you build an outbound strategy—and tool stack—that actually converts.

Book a free consultation call today!