A Texas-based SaaS company specializing in residential and dedicated proxy solutions was competing in a fast-moving market where secure web data access is critical for web scraping companies, database providers, and marketing agencies. Even with industry-leading technology, their growth was limited by the challenge of connecting with the right decision-makers. 

They needed a scalable, strategic outreach campaign across email and LinkedIn to break through the noise, generate quality leads, and convert them into sales opportunities. 

Over a 15-month partnership, our focus was clear: build a steady sales pipeline, engage high-value prospects, and accelerate recurring revenue growth.

The Challenge

Their existing lead generation approach was not delivering the volume or quality of sales conversations needed to capitalize on growing demand for proxy solutions. They required a rapid solution to:

• Identify and engage web scraping companies, database providers, and marketing agencies relying on public web data access.

  
  

• Communicate the uniqueness of their fresh dedicated IP and residential proxy offerings.

  
  

• Manage multi-channel outreach without overwhelming prospects or weakening messaging relevance.
  
  

Our Approach

We developed a precision-targeted campaign that combined automated outreach with customized messages across email and LinkedIn, designed to reflect the targeted industries' complex needs.

Key components included:

• Detailed ICP Segmentation: Sorting prospects by sector and company size to craft highly relevant messaging.

  
  

• Benefit-Focused Communication: Translating technical differentiators into clear, compelling value propositions.

  
  

• Strategic Multi-Touch Sequences: Leveraging cadence and channel variety to maximize engagement chances.

  
  

• Continuous Optimization: Using analytics to refine messaging and targeting dynamically.

  
  

This strategy ensured the outreach felt purposeful and authentic rather than impersonal or broad.

Curious how tailored outreach can accelerate your SaaS growth? Let’s chat.

Results That Speak

The campaign delivered results that validated the strategy:

• 128 qualified leads generated across target industries in 15 months.

  
  

• Nearly 42,000 personalized emails and LinkedIn messages sent.

  
  

• 17 high-value meetings booked in the first month alone.

  
  

• Achieved $110,000 Annual Recurring Revenue (ARR) growth milestone through accelerated pipeline conversion.
  
  

These results not only boosted immediate sales capacity but also established a foundation for sustainable growth.

Why It Worked

Success was driven by:

• In-depth understanding of SaaS proxy market dynamics enabling precise targeting.

  
  

• Expert balance of automation and humanized communication for genuine engagement.

  
  

• Transparent reporting fostering collaboration and strategic transparency.

  
  

• Acting as an embedded growth partner, increasing sales capacity effectively.
  
  

If your SaaS or tech company seeks to build a scalable, data-driven sales engine backed by expert outreach, feel free to schedule a call with us. We look forward to supporting your next growth phase.