Sales leaders and marketers face countless choices in sales engagement platforms. Two standout options, Instantly and Lemlist, approach cold email with different goals: Instantly emphasizes scalable deliverability and volume, while Lemlist prioritizes rich personalization and brand-focused campaigns. Comparing their core features, pricing structures, and unique strengths enables teams to select the platform best suited for their desired sales velocity and outreach approach.

Overview of Instantly and Lemlist

Instantly

Instantly.ai is purpose-built for agencies and growth teams craving high-volume, high-deliverability cold email campaigns at a predictable cost. With a proprietary 4.2 million+ warm-up network and AI-fueled automation, Instantly maximizes inbox placement and scales outreach efficiently. It supports unlimited sending accounts on all plans, simplifying management for multi-client agencies and fast-growth teams.

Lemlist

Lemlist is the choice for teams seeking compelling, multichannel campaigns that feel personal and human at scale. It shines with visual personalization, incorporating images and videos, alongside dynamic sequences powered by an AI campaign generator. Lemlist's built-in warm-up tool (Lemwarm) and unified inbox support marketers running highly customized, brand-conscious outreach.

Feature Comparison

Are you a B2B company looking to accelerate your outbound sales with smart, scalable email outreach? Contact us today to learn how we can help you choose the right platform and customize your campaigns for maximum impact and growth.

Pricing Analysis

Instantly Pricing (Monthly)

• Growth Plan: ~$37 per month — Suitable for low-volume outreach.
  
  

• Hypergrowth Plan: ~$97 per month — Unlimited sending accounts, AI personalization, inbox testing.
  
  

• Custom Agency Pricing: For multi-user enterprise setups with dedicated support.
  
  
  

Pricing revolves around email volume rather than seats, making it predictable for scaling agencies.

Lemlist Pricing (Monthly per User)

• Campaign Plan: $69 per user — Multichannel sequences, email warm-up via Lemwarm, basic personalization.
  
  

• Pro Plan: $99 per user — Advanced automation, video & image personalization, multi-inbox management.
  
  

• Enterprise: Custom pricing — Includes consultation, advanced onboarding, API access.
  
  
  

Lemlist pricing scales with team size and mailbox volume, potentially increasing with growth.

Final Verdict: Which Platform is for Who?

• Instantly
  
  
  

  • Ideal for agencies and sales teams focusing on cold email deliverability at scale

  • Offers transparent flat-rate pricing based on email volume, avoiding per-seat charges

  • Supports unlimited sending accounts, simplifying management for multi-client setups

  • Utilizes AI-assisted workflows including campaign generation, reply automation, and inbox testing

  • Provides access to a proprietary 4.2 million+ warm-up network to maximize inbox placement

  • Best suited for teams needing to maximize outreach volume efficiently with predictable costs

  • Excels in enabling rapid scaling of cold email campaigns while maintaining deliverability safeguards
    
    
    

• Lemlist
  
  
  

  • Designed for marketers seeking richly personalized, visually engaging sequences

  • Supports multichannel outreach including email, images, videos, and dynamic text variables for branding

  • Includes an AI campaign generator that helps build creative, human-feeling campaigns

  • Pricing is per-user with included mailboxes, which may scale up with team size

  • Features shared inboxes and collaboration tools ideal for small to mid-sized teams

  • Best for teams prioritizing brand-driven outreach and deep personalization over volume

  • Enables highly customized campaigns that resonate emotionally with recipients

Conclusion

Both Instantly and Lemlist bring powerful tools to cold email outreach but solve different problems. Instantly is the go-to for cost-effective, high-scale cold email campaigns with industry-leading deliverability safeguards. Lemlist shines for teams aiming for creativity, personalization, and deeper brand expression within their sales cadence. Sales leaders should choose based on whether scale or personalization drives their pipeline growth.

If you’re interested in exploring Instantly’s capabilities, you can find more details and sign up here. For those wanting to dive deeper into Lemlist’s creative and multichannel approach, visit their site here. 

Should you need expert assistance setting up either platform and unlocking their full potential in your outreach strategy, don't hesitate to reach out to us. We specialize in tailoring these tools to maximize your pipeline growth and campaign effectiveness according to your unique goals.