LinkedIn outreach automation campaigns that use AI-driven personalization achieve connection acceptance rates of around 30%, significantly outperforming generic outreach. These tools don’t just boost connections; they elevate the entire sales pipeline by increasing engagement and meeting conversion rates.

HeyReach and Expandi are two of the leading platforms enabling this level of automation, each built for different user needs and outreach approaches.

Overview of HeyReach

HeyReach is designed for ambitious agencies and sales teams who need to automate and scale LinkedIn outreach across multiple accounts without worrying about message limits. What sets HeyReach apart is its flat-fee pricing model, allowing unlimited LinkedIn account connections and advanced features under predictable monthly costs.

It excels with multi-sender campaigns, a unified inbox for handling all lead conversations, and powerful integrations with CRMs like HubSpot and Apollo. This platform is ideal for teams that require robust structure, security, and high-volume outreach efficiency.

Overview of Expandi

Expandi is a cloud-based automation tool favored by solo salespeople and smaller teams seeking a simple yet powerful LinkedIn automation experience. Its key strengths lie in smart automation features — such as human-like behavior simulation, automated profile warm-up, and personalized messaging with images or GIFs.

Expandi supports multi-channel outreach with email campaign add-ons, making it a versatile option for multi-touch lead generation. Its pay-per-seat pricing provides flexibility for smaller operations focused on combining LinkedIn and email outreach without complex scaling needs.

Feature Comparison

If scaling your LinkedIn outreach efficiently is a priority, feel free to get in touch with us to explore the best automation options suited for your business.

Pricing Analysis

HeyReach Pricing

• Standard Plan: $79 per LinkedIn seat/month — all features included with unlimited messages and invites.

• Agency Plan: $999 per month for up to 50 LinkedIn sender accounts and 5 workspaces, offering a predictable flat fee for medium-sized teams.

• Unlimited Plan: $1,999 monthly for up to 500 sender accounts, scalable pricing beyond this upon request.

• Pricing structure eliminates per-message or per-connection fees, making it cost-efficient at scale.

• Flat-fee pricing means agencies and teams can budget easily without surprises.

• Recommended to use with LinkedIn Sales Navigator for best results, though free LinkedIn accounts are supported.

• Ideal for agencies managing multiple outreach campaigns with complex workflows.
  
  

Expandi Pricing

• Business Plan: $99 per seat/month — includes LinkedIn automation capabilities.

• Add-Ons:

  • $69 per month for image and GIF personalization features.

  • Approximately $50 per month extra for email discovery and verification tools.

• Pay-as-you-grow pricing model is well-suited for solo users or small teams.

• There is a separate 7-day free trial to test features before commitment.

• Additional custom pricing plans are available for teams of 10 or more seats.

• Expandi’s pricing reflects its versatility as a LinkedIn plus email outreach multi-channel platform.
  
  

Final Verdict: Which Platform is for Who?

Choose HeyReach if:

• You are part of an agency or sales team that needs to manage and scale outreach across many LinkedIn accounts.

• You prefer predictable flat monthly pricing without per-message limits or extra charges.

• You want advanced multi-sender campaign management and a unified inbox for team collaboration.

• Your primary focus is LinkedIn-driven outreach with structured, high-volume campaigns.
  
  

Choose Expandi if:

• You are a solo salesperson or part of a small sales team looking for flexible pay-per-seat pricing.

• You want a combined LinkedIn and email outreach solution with rich personalization options.

• You are interested in smart automation features like profile warm-up and humanizing messaging.

• You want a platform with a shorter trial period and an intuitive interface for straightforward campaigns.
  
  

Conclusion

Both HeyReach and Expandi offer strong LinkedIn outreach capabilities crafted around different user needs. HeyReach dominates when it comes to agency-level scalability, multi-account outreach, and cost predictability, making it an excellent choice for teams with larger outreach volumes. 

Expandi offers a versatile, easy-to-use platform combining LinkedIn and email automation, well-suited for smaller teams or solo sales professionals focused on personalized multi-channel outreach. Selecting based on your team size, outreach volume, and communication preferences will ensure you maximize lead generation and pipeline velocity.

Curious about how HeyReach scales LinkedIn outreach? Find out more here. Alternatively, to see how Expandi combines LinkedIn and email, start here.

Not sure which one’s the right match for your business? Let’s connect and figure out what fits your B2B outreach goals best. We’re always happy to help.