When a fast-growing 3PL, logistics, and warehousing provider based in Leicestershire came to us, they faced a critical challenge. Their ecommerce clients were rapidly increasing order volumes across diverse categories — ranging from alcoholic beverages to health supplements, toys, and clothing. However, the company needed a strategic, scalable way to connect with more ecommerce businesses urgently seeking a dependable fulfillment partner that could handle this uptick in demand.

The stakes were high: without a focused sales engine, they risked losing valuable contract opportunities to competitors better equipped with data-driven outreach.

The Challenge

The client’s existing lead generation approach was not delivering the volume or quality of sales conversations needed to capitalize on growing ecommerce demand. They required a rapid solution to:

• Identify and engage ecommerce stores in the UK that needed fulfillment for increasing orders.

  
  

• Communicate their expertise and reliability in handling specialized product categories like alcoholic beverages and health supplements.

  
  

• Streamline outreach without sacrificing the personalized, consultative approach vital in B2B relationships.

With only four months to prove results, we needed an outreach plan both strategic and highly executable.

Our Approach

We crafted a data-led email outreach campaign designed around the client’s ideal customer profile: UK ecommerce stores struggling to keep up with fulfillment needs. The campaign blended automation with tailored messaging to respect buyer challenges and decision-making timelines.

Key pillars included:

• In-depth ICP Mapping: Profiling ecommerce stores by category and order volume to tailor outreach sequences.

  
  

• Message Personalization: Crafting email content that highlighted the client’s ability to meet unique fulfillment demands efficiently.

  
  

• Multi-Touch Cadences: Combining several touchpoints across email with follow-ups to nurture interest and drive engagement.

  
  

• Performance Tracking: Leveraging analytics to iterate messaging and maximize open, response, and conversion rates.

  
  

This approach allowed us to deliver high-touch, volume-driven outreach that felt consultative and relevant, not spammy.

Interested in seeing how this approach could work for your fulfillment business? We're just a call away.

Results That Matter

The campaign’s impact was impressive:

• Generated 28 highly qualified leads that matched the client’s ICP.

  
  

• Sent nearly 20,000 targeted emails that engaged decision-makers at ecommerce companies.

  
  

• Closed 3 out of 4 major contracts by the fourth month, which represented 90% of the total revenue generated.

  
  

• Surpassed $600,000 in new contract revenue within a condensed timeframe, setting up the client for sustainable growth.
  
  
  

The ability to combine precise targeting with compelling messaging was instrumental in fast-tracking contract closings and maximizing ROI.

Why It Worked

Success came down to a few critical factors:

• Deep understanding of the ecommerce fulfillment landscape enabled precise prospect targeting.

  
  

• Email sequences balanced automation and personalization for scalable yet genuine outreach.

  
  

• Transparent communication and regular reporting fostered trust and optimized the sales process.

  
  

• Acting as an extension of the client’s sales team, we helped amplify their capacity without sacrificing quality.

  
  

If your 3PL business is ready to elevate its sales pipeline with a tailored, data-driven strategy, don’t wait to take the next step. Partner with us to unlock measurable growth, streamline your outreach, and convert more qualified leads into high-value contracts.

We understand that every business is unique, which is why we customize every campaign to your specific market challenges and growth goals. Book a call with us today!