SaaS companies in the chargeback management space play a critical role in helping high-risk online merchants minimize financial losses by automating dispute resolution and reducing chargebacks. Through strategic multi-channel outreach, we helped a leading SaaS provider target key verticals, including apparel, retail, luxury goods, and pharmaceuticals, achieving significant pipeline growth and revenue gains.

The Challenge

Chargeback management companies face a unique set of challenges:

• Automating timely and accurate dispute alerts while minimizing manual workloads.
  
  
  

• Overcoming high customer acquisition costs in a niche, competitive market.
  
  
  

• Scaling lead generation efforts through efficient outreach across multiple channels.
  
  
  

• Managing lengthy sales cycles involving several decision-makers.
  
  
  

• Generating consistent, qualified meetings to maintain pipeline velocity.
  
  
  

SaaS teams in this industry can turn these challenges into growth opportunities by partnering with experts who know how to build predictable pipelines. 

Ready to explore how? Let’s connect and map out a strategy tailored to your market.

Our Approach

To overcome these challenges, a data-driven outbound strategy was deployed focusing on:

• Detailed targeting of the ideal customer profile across multiple industries vulnerable to chargebacks.
  
  
  

• Combining email and LinkedIn outreach to maximize engagement and touchpoints.
  
  
  

• Conducting rigorous A/B testing over three months to optimize messaging, timing, and conversion strategies.
  
  
  

• Emphasizing clear, benefit-led communication highlighting how automation can reduce chargebacks by up to 95% while saving time and costs.
  
  
  

• Employing transparent metrics and data tracking for agile, ongoing optimization.
  
  

Results & Impact

The results speak to the power of a well-executed, multi-channel campaign:

• 182 qualified leads generated over an 18-month period.
  
  
  

• 68,422 outreach messages sent via email and LinkedIn.
  
  
  

• Monthly booked meetings climbed from 3-4 to over 20.
  
  
  

• Achieved a 20% meeting-to-sale conversion rate.
  
  
  

• Surpassed $100,000 in annual recurring revenue.
  
  

Why It Worked

This campaign’s success was rooted in several key factors:

• Multi-channel outreach broadened touchpoints and increased engagement, boosting pipeline volume.

  
  
  

• Robust A/B testing allowed rapid refinement, unlocking the most effective messaging and timings.
  
  
  

• Client-centric value propositions clearly articulated the operational efficiencies and financial ROI of automation.
  
  
  

• Collaborative partnership approach enabled continuous alignment with evolving sales priorities and market nuances.
  
  

Conclusion

Automating chargeback management while deploying a targeted, data-driven multi-channel outbound strategy can unlock sustained lead generation and revenue growth in this specialized SaaS sector. The key lies in transparency, personalization, and continuous optimization to align closely with buyer needs and market dynamics.

Are you a SaaS provider looking to generate more qualified leads and grow your pipeline with proven multi-channel strategies? Chat with us to discover how SalesMake can help you optimize your outreach and accelerate your business growth.