If you're serious about scaling outbound sales in 2025, you're going to need the right tools. From AI-powered sales assistants to multichannel outreach software, the tech stack for outbound sales has evolved fast. In this post, we’ll review the best outbound sales tools available right now, based on features, use case, and performance.

Whether you're a solo SDR, running a small startup, or leading a sales team, here are the top 15 outbound sales tools to consider this year.

1. Apollo.io

A full-stack outbound sales platform combining prospecting, enrichment, outreach, and analytics. Great for startups and teams that want an all-in-one solution.

• Best for: B2B lead generation, email automation, SDRs

• Notable features: Data enrichment, AI-powered prospect recommendations, email tracking

2. Lemlist

Known for its email deliverability and personalization features, Lemlist helps sales teams boost reply rates.

• Best for: Cold outreach tools for sales

• Notable features: Dynamic images, video personalization, multichannel outreach

3. Salesloft

One of the most powerful sales engagement platforms for teams.

• Best for: Enterprise sales teams

• Notable features: Sales cadence management, call tracking, analytics, CRM integration

4. Outreach.io

Popular among large sales orgs for its automation capabilities and sales engagement analytics.

• Best for: Scaling outbound operations

• Notable features: AI-assisted workflows, call + email sequencing, performance insights

5. Instantly.ai

A rising favorite for email outreach with a strong focus on scaling and deliverability.

• Best for: Startups and small businesses

• Notable features: Unlimited email accounts, inbox warmup, campaign-level analytics

6. Close

An all-in-one CRM built for outbound sales with built-in calling, emailing, and pipeline tracking.

• Best for: CRM for outbound sales

• Notable features: Power dialer, SMS, predictive follow-ups

7. Clay

A data-rich prospecting tool that uses APIs and AI to build lead lists and personalize outreach.

• Best for: Personalized outbound sales automation

• Notable features: Real-time enrichment, LinkedIn data scraping, Zapier integrations

8. HubSpot Sales Hub

Part of the larger HubSpot CRM ecosystem, Sales Hub adds powerful outreach capabilities.

• Best for: Mid-sized companies and agencies

• Notable features: Email templates, deal pipelines, call tracking

9. Mailshake

Simple yet effective cold outreach software focused on email and social selling.

• Best for: Solopreneurs and small teams

• Notable features: A/B testing, sales dialer, LinkedIn outreach software integration

10. Smartlead.ai

An AI-powered sales tool focused on email automation at scale.

• Best for: Cold email outreach at volume

• Notable features: Unified inbox, lead rotation, email deliverability tools

11. Amplemarket

A sales engagement platform that blends lead generation, outreach, and qualification.

• Best for: VC-backed startups and sales teams

• Notable features: Multichannel sales outreach, LinkedIn automation, contact enrichment

12. Reply.io

Strong in multichannel outreach including email, LinkedIn, SMS, and WhatsApp.

• Best for: Outbound sales automation tools

• Notable features: AI email writer, task automation, CRM sync

13. Cognism

A GDPR-compliant B2B data provider that integrates with top outreach platforms.

• Best for: B2B lead generation and compliance

• Notable features: Intent data, sales trigger alerts, contact validation

14. Wiza

A LinkedIn-focused prospecting tool that pulls verified emails from Sales Navigator.

• Best for: LinkedIn prospecting

• Notable features: Chrome extension, CSV exports, real-time email validation

15. Groove

Built for Salesforce users, Groove streamlines outbound workflows within your CRM.

• Best for: Sales teams using Salesforce

• Notable features: Calendar integration, personalized email sequencing, analytics

Final Thoughts

Outbound sales in 2025 demands smarter tools, better personalization, and more automation. Whether you're looking for the best tools for cold outreach, top sales outreach software, or simply trying to compare outbound sales platforms, these 15 tools stand out.

Pick the one that matches your goals, team size, and budget—then test, measure, and refine. That’s how winning teams scale.